10 Domain Related Google SEO Ranking Factors Webmasters Needs to Know

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Domain Related Google SEO: Over the years there have been a handful of rules for search engine optimization (SEO). Some of these rules have been proven by experts who have achieved good results, but according to Brian Dean, many of these rules are mere speculation. Plus, some have remained controversial and questionable, but when it comes to SEO, it’s always best not to leave anything out. So, let’s dive right in.

How to choose an SEO-friendly domain name:

One of the most important decisions when starting a new website is choosing the right domain name. For many years, SEO strategists have developed many methods to get higher search engine rankings, and domain names are one factor that is believed to have a role in the SEO game.

In this article, we examine how your domain name can affect your SEO efforts and search rankings. We’re also going to look at a few things to consider when choosing an SEO friendly domain name.

Does a domain name matter for SEO?

Yes. If we just look at the domain name, there is no denying that people are recognizing your brand, company, or what your website is about just because of your domain name. An SEO optimized domain name tells people what the website is, what products and services it offers, etc. In this case, the domain stands out more in the sea of search results and is more likely to be clicked.

Just check out a spam site with a domain name like get-rich-fast.info or buy-cheap-rolex.biz. Spammers buy domain names that contain their targeted keywords because they get results: higher click-through rates and higher search engine rankings.

So yes, domain names have an impact on SEO. With the right domain name, you can address your target group and speed up your search engine placement. However, these are more than just keywords.

Ways your domain can impact your SEO and search rankings:

There are two ways your domain can impact your SEO and search rankings:

  • Branding
  • Keywords

Branding domains:

Your domain name should be based on your brand. In this way, users can find, remember, and identify your company online. Typically, you should select a domain name at the same time you select your company name. In other words, if you already have a company name, consider using that as a domain name as well.

Branding is the master key to an SEO friendly domain name. For example, would Apple register a domain name like Best-smart-phone-ever.com? No. Apple has an established brand whose domain name no longer needs to be filled in with keywords.

Google loves brands because users love brands. Having a strong online brand means users are more likely to click, read, share, and link to a website. The more people remember your brand, the more they will revisit you, increasing the credibility and trustworthiness of your website – the bottom line: a positive brand image that will help your website achieve higher Google rankings.

Using your brand name as your domain name makes sense if:

  • Your brand name is already established and recognized
  • You have already started brand promotion and brand awareness
  • Your brand is your own name (such as YourName.com)
  • Your brand is very unique
  • You want your website to rank well in search results for your brand name

Keyword domains:

You can also choose a domain name that contains keywords related to your business, product or service, etc. Let’s say you’re a photographer who specializes in wildlife photography. A domain name like petportraitphotography.com may get better search ranking results.

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Photo by Tobias Dziuba on Pexels.com

Note, however, that Google doesn’t value keyword domains as much as it does branded domains.

Domain Related Google SEO Ranking Factors

The domain related SEO factors that we will look at are:

  • Domain Registration SEO factors
  • Domain WhoIs SEO factors
  • Keywords in Domain SEO factors

Domain Registration SEO factors:

1. Domain Registration Length: 

The duration of the registration of a domain is an important SEO factor. A Google patent confirmed this by saying: “Valuable (legitimate) domains are often paid for several years in advance, while (illegitimate) door domains are rarely used for more than a year.

Hence, the date a domain will expire in the future can be used as a predictor of the legitimacy of a domain. In other words, a website that has been registered to stay active for the next 5 or 10 years will get more trust from Google.

As a result, it ranks higher than a domain with a corresponding SEO effort, but less registration time. Therefore, you should consider extending your payment deadline the next time you renew your domain name. from your hosting company.

2. Domain History:

If a domain has multiple ownership changes, this can cause Google to reset history and break all links pointing to it. And the ranking will decrease in the ranking because all backlinks are gone.

Since Google SEO ranking factors are a matter of trust, it is important to think about the type of history you are creating for your domain. Just make sure your domain stays free from negative trends.

Sending an unsolicited email is one of the reasons domains are marked as spam. Many companies often purchase email addresses in bulk from email providers. Then they send e-mail newsletters to these addresses. However, since none of the email address owners have subscribed to it, most of them mark it as spam, which results in the domain getting a bad rap. The best way to collect email addresses is to authorize a voluntary subscription. When people volunteer, there is no need to mark the emails they receive as spam.

3. Domain Age:

Some SEO experts believe that the length of time a domain name has been used is useful for SEO. However, Google’s Matt Cutts doesn’t seem to endorse him in his video. According to him, “the difference between a six-month-old domain and a one-year domain is not at all big.” So it’s fair to assume that while it’s important, it’s not that important.

Domain WhoIs SEO factors:

4. Public or Private WhoIs:

Before subscribing to WhoIs data protection service with your hosting company, consider this SEO factor. The Search Engine Journal quoted Matt Cutts of Google some time ago: “…When I checked the whois on them, they all had a “whois privacy service” on them. “It’s relatively unusual.” … Enabling whois privacy isn’t automatically a bad thing. However, when you put several of these factors together, you are often talking about a very different type of webmaster than one who only has one or more websites. This means that private WhoIs could send the wrong signal to Google. It could indicate that you have something to hide. And if Google can’t trust you, it might not trust your website.

5. Penalized WhoIs Owner: 

If one of the domain names registered in your name is marked as spam, there may be problems with the search engine ranking of your other domains – in fact only if other domains have the same details WhoIs marked this domain. because Google can identify the domain owner’s details using the WhoIs credentials.

6. Country TLD Extension:

Having a country code top-level domain (TLD) like .ng, .ca, .uk, etc., can help you get a rank for the country you identified with, but the downside is that this could decrease your domain’s capacity for global ranking.

Before deciding on a country TDL domain extension, you should consider this option. However, if you want to target a global audience, this should be less of a consideration. Other country-specific extensions such as .com, .net, .org are worth considering.

Keywords in Domain SEO factors:

7. Keyword in primary Domain:

It was a big factor, but not anymore. In the good old days, ranking everything was easy. For example, if you want to rank baking, for example, all you have to do is name your website cakebaking.com. However, over the years this has been influenced by other SEO factors. So if you are considering a keyword-related domain name for your website, other SEO efforts should be complemented by it.

However, the key element in choosing a domain name is simplicity. I mean, it should be easy to spell, remember, and pronounce.

8. Keyword in Sub Domain: 

The idea is that relevant keywords in your subdomain name would improve the ranking of your parent domain. This is understandable as a keyword in a domain can improve the ranking of the website. In turn, when a subdomain performs well on search engines, its good performance affects the parent domain.

However, as mentioned earlier, this factor is no longer as important as it used to be. Hence, it is very important to complement it with other SEO efforts.

9. Keyword as first word in Domain name:

The point is to start your domain name with a keyword that you want to rank for. For example, if you intend to rank for fashion, some experts believe that starting your website with such a keyword may give you an advantage.

They may be better than websites that don’t have their domain name included. In addition, you can outperform domain names where the keyword is not the first word. To some extent, this could be true, nevertheless, it is important to complement it with other SEO efforts.

10. Exact Domain match (EMD):

Think of it as the easiest Google SEO hack. Back then, you could rank for almost anything you wanted by simply naming your website after it. So, for instance, if you want rank for “the Best Comedian in Lagos”, you could just name your website exactly www.thebestcomedianinlagos.com.

Easy right? Yes, it really is. The bad news, however, is that Google updated the algorithm and stopped it. Gone are the free SEO hack like this one, but along with other SEO efforts, it could still count for something in your ranking.


Choosing an SEO friendly domain name is a lot easier than you might think. All you have to do is keep it simple and focus on the branding. Remember, your domain name is not the only thing you can rely on to rank in the search engines – the domain name is just one small building block of a good website.

When you think you’ve found the perfect domain name for your website, consider clicking on the domain name. Just as you wouldn’t click on get-rich-fast.info or buy-cheap-rolex.biz, this is reason enough not to use the domain name.

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