6 Local SEO Ranking Factors Used By Google 2020-2021

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Local SEO Ranking Factors: Local SEO is critical for businesses serving a city or a group of places. There are some local SEO ranking factors that you need to tweak in order to get maximum exposure for your business in local search results.

By implementing good local SEO strategies, Google can rank your web pages better. This will make your website visible on the first few pages of the relevant search results. This means more engagement with your business, which equates to more leads and sales.

This article explains six local SEO ranking factors used by Google in 2020-2021. You can use this information to determine the right strategies to help you achieve your business goals.

What is Local SEO?

Local SEO refers to strategies that aim to improve the search visibility of a local business website for consumers in their geographic area. The goal is to increase brand awareness and local traffic for a sales department or physical company that operates in a geographic area.

Types of Local SEO Results

Search engines like Google display two types of results when online users search or query. You need to know how to improve your local SEO results so you can focus on actionable steps for SEO and Key Performance Indicators (KPIs). Implementing local SEO best practices can help you achieve your SEO and business goals.

Here are the two types of local SEO results from Google:

  • Three-pack Local Map: It belongs to a feature called Search Engine Results Page (SERP). The SERP displays the Google map with positions pinned that relate to the query. The result also shows three companies that include the company name, physical address, and contact number (also known as NAP data). At this point, you can understand why SEO is important to your business.
  • Local Organic Listings: It’s kind of a local SEO result that shows reliable organic search lists. These lists are linked to the geographic location of the user. This just means that the Google algorithm will check the list results for conformity, authenticity, etc.
local seo

Local SEO Ranking Factors in 2020-2021

Here are the top six local SEO ranking factors used by Google in 2020-2021:

#1- Your Google My Business Profile Info :

As mentioned earlier, local search results can be mapped to relevant data that Google collects in your local listing and at locations on the Google Map. Google always wants to provide current and accurate data when sending leads to local businesses.

Related topics: Optimizing Google My Business Listings

If you want your local business website to rank higher in Google search results, it is important to provide detailed and correct information, especially in your business profile, in local ads. Online users avoid interacting with ads that contain inaccurate information. Always check your contact details such as address and phone number in the local Google My Business listing.

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#2- The Proximity of Your Business to the Inquirer

The good thing about searching on Google is that the search engine returns results based on proximity to the searcher or requester. For example, if your local business is in Dallas, Texas, your business listing will appear in the local search results for people who live in that area.

Proximity is considered one of the strongest local SEO ranking factors. Because of this, it is important to consider this factor when optimizing your local business profile.

Here’s how:

  • Include local keywords: Include local keywords in your web content, e.g. B. “Electrical Services in Dallas, Texas” or “Electrician in Dallas, TX”.
  • Create Local Web Content: You can create web content based on new local news, events, or stories to let Google know that you are meeting customer needs in this area.
  • Optimize your content for voice search: voice search uses artificial intelligence. So people use smart speakers like Siri and Alexa. You can also use Cortana from your smartphone to shop online. Make your voice search for content compatible. You can do this by creating conversation-type content. For example, Questions and Answers (Questions and Answers) and Frequently Asked Questions (FAQ) can help you optimize your local SEO.

#3- Keyword Selection:

Crawling and indexing are technical terms. In the context of SEO, these terms refer to how Googlebot analyzes your content or code on your website (crawling) and whether your website qualifies for display in Google search results (indexing). Google and most search engines crawl and index web pages based on the terms or keywords you use on your website.

When an online user types words or phrases into Google’s search box, those keywords trigger certain search results, such as: B. local search results. Choosing the right keywords is essential if you want your website to appear in local search results. You need to do proper keyword research to find the best keywords that will fit your local listing. Online keyword research tools like UberSuggest can help you with this.

Read these tips when you search for keywords:

  • Understanding User Intent: User intent refers to the primary purpose of the user in searching online. Using keywords, Google uses analytics to determine user intent. Because of this, for a more effective local SEO strategy, it is important that you understand your target audience before choosing which keywords to use on your website. The different types of search intent include information (like articles with how-tos), navigation (search a specific website), advertising (research before buying), and transactions (depending on the mood of the user).
  • Don’t Focus Too Much On Advertising: When writing a blog, don’t focus too much on advertising or financial returns. These things will follow once you’ve gained your target audience’s trust. Create useful, fun, and natural web content to read to get more people to read and interact with your website.
  • Check the Keywords Your Competition is Using: The best keywords are those that your top competitors are using. Therefore, it is also a good idea to customize them when creating your original content. There are SEO tools that can help you determine which local SEO keywords your competition is using, such as: B. Answer the Public. Exploration and indexing are technical terms. In the context of SEO, these terms refer to how Googlebot analyzes your content or code on your website (crawling) and whether your website qualifies for display in Google search results (indexing). Google and most search engines crawl and index web pages based on the terms or keywords you use on your website.

When an online user types words or phrases into Google’s search box, those keywords trigger certain search results, such as: B. local search results. Choosing the right keywords is essential if you want your website to appear in local search results. You need to do proper keyword research to find the best keywords that will fit your local listing. Online keyword research tools like UberSuggest can help you with this.

#4- Consumer Reviews

Getting your loyal and satisfied customers to write positive reviews for your business can help optimize your SEO. Reviews optimize Google My Business and attract more local customers to buy products or services from you.

Here are some helpful tips to encourage people to leave positive reviews:

  • Request for Post-Sale Review.
  • After purchasing, send a text or email to ask customers to write a review for a product or service (do so after selecting customers through an internal survey to avoid yourself approaching unhappy customers).
  • Always respond professionally to bad reviews. Thank you for writing reviews and your willingness to deal with complaints.

#5- Consumer Behavioral Signals

Behavioral characteristics relate to audience actions that show how they interact with a local list. By monitoring behavioral traits like click-through rate (CTR) and registrations, you can get an idea of why people are visiting and leaving your website.

For example, a click-through rate that is too low can mean that you need to optimize your websites and entries to make them more attractive to your target audience. You can edit the title or the meta description.

#6- Your Website’s Mobile-friendliness 

Google places great emphasis on mobile-friendly websites. This is because more and more people are searching on mobile devices. For this reason, Google highly rewards mobile-friendly websites by ranking them higher on search engine results pages.

Google users use mobile devices like smartphones, tablets, and even portable devices. Because of this, mobile usability is an essential part of any SEO strategy. Voice searches are primarily mobile searches. You need to optimize and configure your web pages for mobile search in order to provide a great mobile user experience.

Check out some useful ways to improve your website’s mobile compatibility:

  • Responsive website: When building a website, make sure it is responsive by using a website builder that is already optimized for mobile devices. Talk to your web developer and test each prototype to ensure a smooth start or smooth website improvement.
  • Don’t Use Flash: Never make the SEO mistake of using Flash as it can significantly slow a page load time on mobile devices. The major operating systems for mobile devices do not support Flash.
  • Use Viewport Meta Tag: With Viewport Meta, you can easily control how your company website looks and functions on mobile devices. It prevents annoying scrolling by telling browsers to automatically scale the width of your webpage to fit the user’s device screen.

Conclusion:

The six local SEO ranking factors used by Google are your Google My Business profile, relevant keyword usage, your business location and consumer geography, customer ratings, behavioral signals and your website’s mobile-friendliness.

All of the above local SEO ranking factors should be given special consideration to ensure that your website is locally optimized for SEO for better web presence. This will allow you to achieve the main goal of your website which is to make a successful sale and meet your overall business goals.

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