Top 10 Email Marketing Services You can trust in 2020-2021

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Are you looking for the best email marketing services? In this guide, I am going to introduce you to the best email marketing platforms that will help you build your email list and grow your income. Email marketing services are useful whether you are a small business owner, entrepreneur, or influencer. Building a mailing list is essential today so that you can send follow-ups and grow your audience. In this guide, I will explain each platform in terms of features, benefits, and also the pricing options it offers.

What is Email Marketing?

Email marketing is one of the most trusted and popular online marketing channels available to businesses. It’s a direct and easy way to communicate with your customers and users. This is an effective digital marketing strategy that many marketers use to send specialized emails straight to their customers’ inboxes. Email marketing is the most popular, powerful, engaging, and profitable channel for promoting business products, events, and services.

Does Email Marketing Work?

Many questions can arise when choosing an email marketing software: How does it work? Is email marketing something you should invest in your valuable business time, money, and resources? The answer is yes, email marketing works.

Email is 40 times more effective at attracting customers than Facebook or Twitter. Email is a medium that enables relationship building by telling longer stories, including multimedia like pictures, videos, and getting your customers to take action with embedded links. Hence, email marketing is essential for any business.

Benefits Of Email Marketing

  • Cost-effective as compared to traditional marketing.
  • There are several free email marketing services to start your campaign without any budget.
  • It can automate your subscriber acquisition process.
  • You can increase your website traffic as it aids in SEO.
  • Email marketing can be used to build trust and increase your branding with customers.
  • It helps in increasing conversions.
  • Build stronger customer relationships.

The best email marketing services are:

#1 – MailChimp:

The first platform I want to share with you is one of the most popular that newbies start out with, which is MailChimp.

MailChimp is a complete solution for all business needs and helps you grow faster. They provide you with a simple dashboard where you can, for example, see your audience’s growth and current campaign statistics. The reason people love MailChimp is that it is very easy for beginners to use. The platform has plenty of templates, powerful integrations, and simple rules for automation that are not difficult to start with.

At the free tier, users have everything they need to get started with their email marketing campaigns. You get one-click automation, basic models, CRM marketing, and behavioral targeting. With the free plan, you can have an amazingly successful email marketing campaign as long as you don’t have more than two thousand contacts. Once your contact list exceeds 2,000 subscribers, you can upgrade to the premium plan from $ 9.99. After upgrading, you can successfully unlock advanced features like A / B testing, custom automation based on branded events, and retargeting ads.

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Top Features:

  • There is a free plan available which offers up to 2,000 contacts or 2,000 subscribers. It means you can send up to 10,000 emails per month to 2,000 subscribers
  • Ready-to-Use Campaign Templates
  • Product Recommendations
  • Advanced Segmentation
  • Social Media Sharing


  • Free: 2,000 contacts
  • Essentials: 50,000 contacts (starting $9.99)
  • Standard: 100,000 contacts (starting $14.99)
  • Premium: 200,000+ contacts (starting $299.00)


  • Free plan, many tools come under this free subscription.
  • Easy to create professional emails.
  • In-built templates.
  • Beginners friendly (best for non-techies).
  • Clean UI & Dashboard.


  • High pricing plans after you need to upgrade from the free plan.
  • Not good automation.
  • Frequent Updates.
  • Customer Support is not excellent.

What users love the most in MailChimp?

People love MailChimp because of its free plan. The free plan is beneficial for beginners who are just starting with email marketing.

#2 – ActiveCampaign

The next best email marketing service I want to share with you is ActiveCampaign. ActiveCampaign is more of a professional messaging platform. It offers combined tools for email marketing, marketing automation, sales automation, and CRM. Jason VandeBoom founded ActiveCampaign in 2003 with the aim of helping small and medium-sized businesses.

ActiveCampaign is very powerful and also emphasizes automation, which is a huge advantage over many other email service providers. Starting an automated email campaign with your email list is one of the most powerful things you can do to grow your online business. ActiveCampaign is based on a subscriber-oriented approach. This means that you only pay once for a subscriber and that subscribers can be added to any number of lists or tags.

Most importantly, you get automation. It enables automation of contacts, list management, and CRM. According to Active Campaign, more than 300 integrations are possible. The best thing about the Active Campaign is its customer support. If you have any questions about the tool, you can contact support via live chat or email. They will answer your questions as soon as possible.

Top Features:

  • AB Testing
  • Site & Event Tracking
  • Chrome extension available
  • Lead scoring
  • Stunning landing pages

Pricing: They offer four different plans. Below you can see the detailed pricing plans:

Lite Plan:

  • 500 contacts: $15/month
  • 1,000 contacts: $29/month
  • 2,500 contacts: $49/month
  • 5,000 contacts: $89/month
  • 10,000 contacts: $139/month

Plus Plan:

  • 1,000 contacts: $70/month
  • 2,500 contacts: $125/month
  • 5,000 contacts: $169/month
  • 10,000 contacts: $249/month

Professional Plan:

  • 2,500 contacts: $159/month
  • 5,000 contacts: $239/month
  • 10,000 contacts: $349/month

Enterprise Plan:

  • 2,500 contacts: $279/month
  • 5,000 contacts: $449/month
  • 10,000 contacts: $499/month


  • Powerful Automation
  • Great customer support
  • Better email delivery
  • Supports tons of integration
  • Offers massive reporting options


  • No free plan available (only free trial)
  • You have to write CSS codes
  • Higher Pricing
  • The email editor is not that good

What users love the most in ActiveCampaign?

They offer a simple and user-friendly interface that is loved by most of the users. If you hate working with confusing interfaces and dashboards then you should go with ActiveCampaign.


#3 – ConvertKit

ConvertKit has a super simple and really clean interface that is easy to learn and use compared to almost any other option. Even if you are new to email marketing and have never used any of the email marketing services, you can quickly get started with ConvertKit.

ConvertKit is very popular with developers like bloggers, influencers, and many others. It has a very easy to use email editor and powerful and intuitive automation. It supports many of the basic options that most users will need and even has built-in landing pages so you can quickly deploy them.

Well, ConvertKit is the first recommendation for anyone who might get stuck in tech. ConvertKit is very popular with bloggers and they are also known for their excellent customer support.

As I said earlier, it’s a little easier to use than its alternatives. When we talk about customer service, there is nothing to worry about. In my opinion, they offer fantastic support to their customers. They also offer a free plan that allows up to 500 contacts and all of the basic email marketing features available.

Top Features:

  • Excellent sign-up forms & landing pages
  • Great automation
  • Subscribing reporting
  • Free subscription available
  • Auto-Responders


ConvertKit offers two different plans:

Free Plan:

  • 500 contacts: $0/month

Complete Plan:

  • 1,000 contacts: $29/month
  • 3,000 contacts: $49/month
  • 5,000 contacts: $79/month
  • 10,000 contacts: $119/month
  • 15,000 contacts: $149/month
  • 25,000 contacts: $199/month
  • 35,000 contacts: $259/month

Note: There are also other pricing available, the more subscribers you have, the more you have to pay. Please visit the official website for more pricing options.


  • Easy-to-use
  • Support powerful automation and tagging
  • Supports lots of integration
  • Responsive customer support
  • Tag-based subscriber system


  • Expensive for beginners
  • Doesn’t offers in-depth tracking
  • Very fewer email templates

What users love the most in ConvertKit?

People love ConvertKit because of their customer support. They offer reliable customer support who are always ready to help the users. So, if you are looking for an email platform where you need someone to always help you, go with ConvertKit.

#4 – GetResponse

GetResponse is another best email marketing tool out there with over 350,000 users. This is the best email marketing software I have personally used to date. You can actually use it as an all-in-one marketing platform as it has features like landing page builder, funnel builder, and webinar solution ‘great automation tool. What I use the most in GetResponse is the email automation workflow feature that allows you to visually build your email sequences. They offer an incredibly easy to use drag and drop editor that makes it easy to create landing pages and emails.

Are you an affiliate marketer using affiliate marketing strategies to generate more income? If so, this is the email service provider you should choose. GetResponse doesn’t really have any limitations when it comes to affiliate marketing. This means that GetResponse is a great choice for you if you want to promote affiliate products to your audience or to email subscribers.

They also offered a free 30-day trial so you can try the various features of GetResponse for free for a month before deciding on a paid plan. And like most other email marketing programs, the price you pay per month depends on how many contacts or subscribers you have.

Hence, I can say that GetResponse is the best tool, with great features, at a great price.

Top Features:

  • Great landing page builders
  • In-depth Reporting
  • On the go Webinar
  • Supports Integration
  • Supports stock photos

Pricing:They offer 4 different plans. Below you can see the detailed pricing plans:

Basic Plan:

  • 1,000 contacts: $15/month
  • 2,500 contacts: $25/month
  • 5,000 contacts: $45/month
  • 10,000 contacts: $65/month
  • 50,000 contacts: $250/month
  • 100,000 contacts: $450/month

Plus Plan:

  • 1,000 contacts: $49/month
  • 2,500 contacts: $59/month
  • 5,000 contacts: $79/month
  • 10,000 contacts: $95/month
  • 50,000 contacts: $299/month
  • 100,000 contacts: $499/month

Professional Plan:

  • 1,000 contacts: $99/month
  • 2,500 contacts: $119/month
  • 5,000 contacts: $139/month
  • 10,000 contacts: $165/month
  • 50,000 contacts: $370/month
  • 100,000 contacts: $580/month

Enterprise Plan:

  • 100,000+ contacts: Custom Pricing


  • Support affiliate marketing
  • Easy-to-use email builder
  • Powerful automation
  • Offers conversion funnel


  • No free subscription available
  • Prices are slightly high

What users love the most in GetResponse?

People love GetResponse because of its email automation feature. If you are looking for a tool that offers the maximum features at the best price then you should choose GetResponse.

#5 – SendInBlue

SendInBlue is a great email service provider compared to its alternatives. It’s a relatively new company with very affordable prices and a very attractive free plan. What’s special is that they actually calculate the number of emails you’ve sent, as opposed to the number of contacts they have like most other email marketing providers do.

SendInBlue also offers a free plan that allows you to send up to 300 emails per day. This looks great if you don’t have a lot of customers or subscribers. If you want to break the daily sending limit or your contact list may have expanded, you can upgrade your subscription to the big plans.

Like other messaging tools, SendInBlue has all of the standard features like messaging automation, landing pages, and registration forms. As with ActiveCampaign, you also send text messages to your contacts. Because of the special price, this can be a good option for you if you don’t plan to spend a lot of emails. In my opinion, SendInBlue is a good option if you are on a smaller budget and still want some advanced features like automation, segmentation, or personalized emails.

However, if you need the landing page builder, you’ll at least need to upgrade to your premium plan, which starts at $ 66. This is a pretty fair price.

Top Features:

  • Fast customer support
  • Supports 3rd party integrations
  • Customizable Sign-up Forms
  • Supports contact list imports
  • Supports Google Analytics Integration

Pricing:SendInBlue offers five various plans with different features. Below you can see in-depth pricing options:

Free Plan

  • Up to300 emails per day
  • Unlimited contacts/subscribers

Lite Plan: $25/month

  • Up to 40,000 emails per month
  • No limit on daily sending
  • Unlimited contacts/subscribers

Essential Plan: $39/month

  • Up to 60,000 emails per month
  • No daily sending limit
  • Unlimited contacts/subscribers
  • Can remove SendInBlue logo from emails
  • Advanced testing & statistics

Premium Plan: $66/month

  • Up to 120,000 emails per month
  • No daily sending limit
  • Unlimited contacts/subscribers
  • Provides advanced features like Facebook ads, automation, chat and lot more

There is a plan under a premium plan that provides contacts up to 350,000 at $173/month with all essential features. Have more than 3 lacks subscribers, then you must go with their enterprise plan with custom pricing.


  • Very affordable prices
  • Lots of features in low price
  • SMS marketing tool
  • Good deliverability
  • Easy to setup


  • Doesn’t provide landing page on lower price
  • Limits only 300/day sending (Free Plan)
  • Delay in sending/receiving messages
  • Few bugs

What users love the most in SendInBlue?

The best part which convinces the users to go with SendInBlue is their pricing. As I said, their price depends on the number of emails you send (not the number of contacts).

#6 – MailerLite

MailerLite is another tool I’d like to introduce. MailerLite may be the best option for beginners. If you are a newbie and you don’t have a lot of money to spend or you don’t want to spend any money at all, you’re just looking for a very easy to use email marketing tool. MailerLite is unique and specially designed for you. They are easy to use and don’t really worry about complex automation.

They offer a completely free plan that lets you use almost all of MailerLite’s features as long as you stay below 1,000 contacts and 12,000 emails per month. But if your list has more than 1,000 subscribers, they’re probably still the cheapest option out there.

MailerLite has almost all of the features you need, like landing pages and web forms, as well as some templates. What you don’t get with MailerLite is advanced email automation, as well as other features like advanced reporting, spam checking, or advanced segmentation.

Additionally, MailerLite lacks the core functionality that many other email services offer their customers. This feature is live support. If you have a free plan, you won’t have access to 24/7 live chat support. Seriously? But after all the flaws and features, I think this is a perfect option for beginners who just want to send simple autoresponders and create simple landing pages.

Top Features:

  • Includes landing page builder
  • Responsive auto-responder
  • Supports multiple languages
  • 3rd party integration
  • Includes A/B testing


  • Up to 1,000 subscribers and 12,000 a month: Free
  • 1,000 subscribers and unlimited emails a month: $10/month
  • Up to 2,500 subscribers and unlimited emails a month: $15/month
  • 5,000 subscribers and unlimited emails a month: $30/month
  • Up to 10,000 subscribers and unlimited emails a month: $50/month


  • Lowest prices
  • Provides free plan
  • Beginners Friendly
  • Provides various tutorials for non-techies
  • Great user interface


  • Doesn’t provide 24/7 support for the free plan
  • No advanced automation available

What users love the most in MailerLite?

The most loving thing that MailerLite offers is “Beginner Friendliness.” You don’t need to be a marketing expert to use this tool.

#7 – AWeber

AWeber is a top-notch tool that has been around since 1998 that aims to send emails that people love. it is a leading email marketing service offering a wide range of tools and features for small and medium-sized businesses.

Aweber offers email automation that allows you to create personalized welcome emails, run nursing campaigns, conduct training, and much more by simply opening campaigns based on your clients’ emails or the link they clicked on. Thus, Aweber has all the tools you need. You can use HTML email templates to create and send professional-quality emails. Drag-and-drop editors let you choose from over 700 email templates.

In addition, Aweber can be easily integrated with other applications such as WordPress, PayPal, and GoToWebinar.Aweber comes with a 30-day trial period. After that, you can choose between plans ranging from $ 19 to $ 149 per month. You can also analyze and improve your emails and check your performance with ease using email breakdown tests, email marketing tracking, and email deliverability rate. Emails by downloading Aweber statistics.

Top Features:

  • Auto-Responders
  • Easy integration
  • Drag and drop builder
  • Supports report downloads
  • Subscriber management


  • Up to 500 subscribers: $19 per month
  • about 2,500 subscribers: $19 per month
  • Up to 5,000 subscribers: $19 per month
  • about 10,000 subscribers: $19 per month
  • Up to 25,000 subscribers: $19 per month
  • 25,000+ subscribers: custom pricing


  • Good automation
  • Easy integrations
  • You can track sales
  • Provides various resources for the first-time user (articles, videos, etc.)
  • Great deliverability
  • Provides 30-day trial to test


  • High prices
  • Lack of features
  • Doesn’t have any free plan
  • You can’t import subscribers

What users love the most in AWeber?

The most loving thing that AWeber offers is “Easy Integrations,” they provide integrations that you can use with ease.

#8 – Drip

Drip is a new email marketing service provider in the market. Your target customers are bloggers, marketers, and e-commerce companies. it is a very smart marketing automation tool with ease of use for newbies. If you are a new e-commerce service provider and you have no subscribers or contacts, Drip is the best choice for you as it works on the tag-based system. In addition, Drip is a much more flexible and fluid tool for creating workflows.

Drip is free for 100 subscribers and I really like it because I think new people who are newbies and want to start email marketing from scratch need easy-to-use tools, and for that Drip is the preferred choice.

Especially if you run an e-commerce business, this tool should be your first choice. You can create messages based on various metrics, such as: B. Returning visitors or new visitors or visitors who have added items to the shopping cart. You can also send a message based on rules such as: B. who clicked the email link and who didn’t.

Now let’s talk about integration, which is an essential feature of any messaging tool. With Drip, you can get many third-party integrations like WordPress, WooCommerce, Facebook Ads, and more.

Top Features:

  • Good segmentations
  • Great A/B testing
  • User-Friendly
  • Form builder/landing page
  • Supports top integrations


Drip offers various plans which are described below:

  • Up to 500 subscribers: Free
  • about 2,500 subscribers: $49 per month
  • Up to 5,000 subscribers: $122 per month
  • about 10,000 subscribers: $184 per month
  • 10,000+ subscribers: custom price


  • Flexible automation
  • Visual email builders
  • Offers free subscription
  • Responsive customer support
  • Works Tag-based system


  • Reporting is not good
  • Doesn’t offers split testing functionality
  • Higher pricing with low contacts
  • Offers low contacts on free plans (only 100)

What users love the most in Drip?

Drip is loved by its users for its eCommerce functionality. They provide all the required features that your eCommerce business needs. 

#9 – HubSpot

HubSpot is a big name in the email marketing industry. It’s an email marketing and CRM service provider with tons of free features.

HubSpot is known for its CRM and provides services to over 70,000 users. They offer a very simple setup process. Also, you can easily connect the CRM to Gmail, G Suite and different versions of Outlook.

Talking about the features, you get a simple drag-and-drop email composer tool that allows you to create personalized emails and add CTAs, pictures, etc. to your messages.

Plus, you get advanced features like email automation, segmentation, pre-built templates, various follow-ups, and powerful analytics. And the best part is that you get all of these features in the free version.

As with other email marketing tools, HubSpot is missing some features. For example, if you use the free plan you will only get forum-based customer support, which is a big problem for beginners who always have lots of questions. But they also have plenty of resources and tutorials for you to review and find your questions answered.

After all, HubSpot is a results-oriented tool for any small to the medium-sized agency just starting out with email marketing for growth. If you’re looking to upgrade your subscription, there are different plans for each need.

Top Features:

  • Drag and drop editor
  • List segmentation
  • Event/webinar marketing
  • Social media integration
  • Tons of integrations

Pricing: HubSpot offers both free and paid pricing plans. All plans have various features which you can see below:

Free plan:

  • All email tools and CRM
  • Send up to 2,000 emails per month

Starter Plan: $50 per month

  • Up to 1,000 contacts
  • 5X email sends limits

Professional Plan: $560 per month

  • Up to 1,000 contacts
  • 10X email sends limits

Enterprise Plan: $2,240 per month

  • Up to 10,000 contacts
  • 10X email sends limits
  • Includes 25 dashboards

Note: You can pay an additional $50 per month for extra 1,000 contacts.


  • Supports free plan
  • Great tracking
  • Great knowledge support
  • Time-saving automation


  • No chat support for the free plan
  • Slightly expensive for small and medium business
  • Not a beginner-friendly

What users love the most in HubSpot?

There is only one reason why people love Hubspot email marketing tool, and the reason is the availability of so many features in their free subscription plan.

#10 – Keap

Keap was previously known as Infusionsoft. This is an all-in-one email marketing service provider that you need. Keap enables you to do advanced segmentation and provide subscriber labeling tools for your business. They also offer powerful automation that will save you a lot of time. It has all the features of any business needs, with the exception of split testing. Yes, without this feature you can run into problems testing different campaigns to get more sales.

In particular, Keap is a small business marketing platform that includes contact management, CRM, automation, and many software integrations. I would only recommend this tool to medium-sized businesses looking for a one-stop-shop that offers both email marketing and CRM and that requires a large budget to invest.

Top Features:

  • Integration with clients email (e.g., Gmail, Outlook)
  • Lead and email automation
  • Advanced reporting
  • Supports integration
  • Supports mobile platform


Keap offers three different subscription plans:

  • The Keap Grow ($79 per month): For smaller businesses, includes 500 contacts and one user
  • Keap Pro($149 per month): For growing businesses, includes 500 contacts and one user
  • Infusionsoft ($199 per month): For established businesses, includes 2,500 contacts and one user


  • Wide range of integrations
  • Good customer support
  • Great automation
  • Provides tracking and reporting


  • Doesn’t provide a free plan
  • Higher pricing
  • Not for newbie

What users love the most in Keap?

The reason why people love Keap is their simple pricing option; they don’t mess with the subscription plans. You can easily choose your desired plan with lots of integration and great automation.

Comparison of The Top 10 Email Marketing Tools

ToolEase of UseFunctionality OfferedSupportValue For MoneyOverall Rating
GetResponseGoodGoodAbove AverageGood4.0
HubSpotGoodExcellentAverageAbove Average4.0
KeapAverageExcellentGoodAbove Average3.5


Finally, I discussed all of the top performing email marketing services.

Choosing the best email marketing tool for your business is very difficult because you need a budget where you will also need many features. Finding a tool that will meet all of your business needs is not an easy task. Take the help of this best email services guide to take your decision..

Most providers also offer export and import functions. Because of this, you are not limited to just one email marketing software. You can switch email marketing tools at any time.

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